10 December 2012 by Jeremy White
We have had a major battle inside our walls over the past few years over version numbers. We shipped our first CrossOver branded product over 11 years ago. Lately I've been expressing the concern that we're going to get sick of just adding 1 to the version number. CrossOver 26 sounds lame to my ears, and who ever bought version 13 of a program?
So we had a big battle over how to handle this. We discussed new names for the product. We discussed renaming the company. We discussed using animal names (imagine CrossOver Timber Wolf). We discussed following the Adobe model and make it CrossOver WS 1 (Wine Suite). Or maybe make it X1 (this is your hint to look at the logo presentation of CrossOver 11). In the end, as we were discussing the 'science'…
26 October 2012 by Jeremy White
The single most effective marketing effort of our history was the Lame Duck giveaway of 2008.
The single most stressful event in our company's history, and the source for most nervous disorders and anger in our employees, was the Lame Duck giveaway of 2008.
So it is with hope and fear that I am happy to announce that we're going to try it again. You can see how well the staff took the message by watching
Enabling the whole world to try CrossOver for free is the best way we can imagine to spread the word about CrossOver goodness. We have come a long way in the past four years; Wine is now capable of running most Windows applications, and we are improving its quality constantly. We hope this effort encourages more folks to give…
28 August 2012 by James Ramey
Seems like marketing has changed dramatically over the past few years. The addition of social media has apparently leveled the playing field and changed the dynamics of marketing. Listening to any of the many 'talking heads' (known as business experts) indicates that if you do not have a 'social presence' you're out of business. When did it become necessary to have #sm4np, #Inbound12, or #10ThingsIMustDoBeforeIDie hash tagging all your thoughts and ideas out to the Internet to garner much needed attention from consumers? Does that even work? For me, the age old adage of having a good product at a fair price that meets a consumer need is the best marketing strategy. But alas, you can't sing that in…
31 July 2012 by Jeremy White
Last November, I was able to celebrate surviving 45 years on this planet. At that time, I decided it was time for my mid life crisis - all the cool kids have mid life crises. I spent a lot of time thinking about this, asking everyone I know "what are you planning for your mid life crisis?" Of course, I love my wife and family dearly, and she is opposed to the whole mistress thing. I also have a fondness for practical cars, so that kills the sportscar cliche. And I think I'd chicken out if I ever had to try to jump out of an airplane.
So if I want to be trendy, my only option is to mess around with my job. After all, I've spent over 16 years running CodeWeavers; if you add in my previous company, I've spent more than half my life running a…
5 June 2012 by Jeremy White
We recently helped The Humble Indie Bundle and Playdead bring the game Limbo to Linux. By all reports, this has been a smashing success. Limbo is a fantastic game, and it is now easily accessible to Linux users. We are proud to have been part of this process; we made it possible to quickly and easily include Limbo in the bundle.
However, a small but vocal minority of the Linux community feels that this port is evil or wrong, strictly because it uses Wine. I understand their raw emotion; it feeds from three fundamental concerns. First, they fear that a Wine port will produce a lower quality result. Second, they feel that by encouraging game makers to use Wine, we are discouraging the use of alternate tool kits, and therefore…
9 May 2012 by James Ramey
It’s coming! It’s coming! On May 15th, the world (as we know it) will change forever with the release of Diablo III (otherwise known as the second coming – or third coming, really,). Gamers tremble at the mere thought of taking on the Prime Evils (again); fighting as a Barbarian, Wizard, Monk, Witch Doctor, or Demon Hunter (again); and trekking through a mythical, beautiful, savage world (again). And while this feels a bit ‘played-out’, NO ONE doubts that it will be TOTALLY AWESOME. No one, except CodeWeavers.Don’t get me wrong. We think the game is going to be EPIC. Our staff was glued to their keyboards during the Beta testing (literally glued, they refused to leave or eat or bathe). But as a…
30 April 2012 by James Ramey
As Interim CEO, I’ve been told that it’s my responsibility to write a blog post for our customers. I’m not entirely sure that the Actual CEO ever blogged. The only discussion I remember about blogs was the marketing department repeatedly asking for comments that never came. But that was the ‘Old World Order’, and it’s a new day at CodeWeavers. And where there’s a new day, there’s always someone happy to blog on and on about it for tens of other people to roll their eyes in disgust. Fortunately, I am not one to blog. I am more prone to interpretive dance. No, I’m not that guy either. I guess I’m just a guy who is attempting to find his place in the ‘New World Order’.So what is the ‘New…
23 March 2012 by Jeremy White
There is a sequence in
Build a Better Life by Stealing Office Supplies: Dogbert's Big Book of Business that I've always liked.
Dogbert, the management consultant, comes into a decentralized
organization, and advises: "Centralize!" Next, he goes into
a monolithic organization and advises: "Decentralize!"
I also am proud of my management philosophy.
Years ago, Priority of the Day was trendy, where managers would shift priorities
depending on how they felt that day. In the Internet age, that is clearly not
fast enough, so I have devised my sure-to-be award winning strategy: "Manage like the Wind!(TM)",
where you shift priorities as quickly and as arbitrarily as a gust of wind. My staff loves
this, let me assure you 😊.