31 March 2011 by James Ramey
There was a period of time in the mid-to-late 1990's when many technology pundits predicted that Linux would 'rule the world'. These 'early adapters' actually believed that the citizens of the world would succumb to the truths of Linux and realize en mass that Linux was the more robust, more efficient, more stable, and FREE operating system. All the writing was on the wall, and there was no doubt (none) on the part of the pundits that everything was going to 'line-up' perfectly for Linux. Geeks everywhere were preparing to celebrate as 'the people' were going to CHOSE their beloved (and pure) operating system. There would be a 'new world order'! CATS AND DOGS LIVING IN HARMONY, OH MY!; and so on and so on and so on.My CEO is one…
26 February 2011 by James Ramey
Chance are if you’ve recently looked for help while shopping
in a department store, ordered fast food through the drive-thru, purchased
groceries using a self checkout line, or asked technical questions regarding
items at a ‘big box’ retailer, you’ve experienced bad service (and for the
purpose of this rant blog, bad service also includes no service). My own personal experiences as a consumer
have me believing that most companies now consider service to be a ‘luxury
item’ not included in most standard transactions. Whether this ‘no service here model’ is a
result of companies trying to aggressively reduce costs to meet their current
economic conditions or a means of meeting the expectations of price driven
14 February 2011 by James Ramey
I'll be brutally honest with you. I'm not good at Valentine's Day. I'm just not good with holidays that I believe were created by Hallmark for the sole purpose of selling greeting cards. To that point, I'm also not good at Mother's Day; Father's Day, or any of the second tier holidays (Columbus Day, Arbor Day, May Day, Earth Day, or President's Day). But that's another blog altogether. So as I sit at 4:30 PM on Valentine's Day wondering aloud as to what constitutes a romantic gift (and what can be acquired at this point), I am left to ponder the merits of software. CAN SOFTWARE BE ROMANTIC?If getting what you want for Valentine's Day is romantic and what you want is software, then I say 'yes' software can be…
2 February 2011 by James Ramey
In the world of technology, the greatest fear is of becoming obsolete. Becoming an obsolete technology is an incredibly difficult process. Evolution is rarely immediate. Technology is very adaptable, And consumers fight change. Technology is my world; and until this past MacWorld, I never considered that I too could one day become obsolete. Allow me to explain...At MacWorld, you see all kinds of people. You meet the tech gurus who were Mac before Mac became cool. You meet the excited n00bs who have just switched from PCs to Macs. You meet the iPods, the iPhones, the iPads who have embraced the portable lifestyle. You meet students curious about the future of technology. You meet parents who…
28 January 2011 by Jeremy White
You may have noticed that we like to put out
press releases and
offbeat videos of all kinds, even when we are announcing a
major new product release.
We're a small company, pursuing a
noble goal, while giving away the bulk of our work. That means we don't have a lot of money to spend on advertising. So we absolutely have to rely on word of mouth and attention-getting gimmicks.
Here's a fun story you may not know: in late 2009, we decided to back off the silly for a while. We thought we were maybe overdoing it. So we reflected and came up with a marketing campaign dubbed "The Year of Thankfulness". We wanted to take some time to celebrate our customers and our Advocates, and find a way to recognize and…
25 January 2011 by James Ramey
I am sitting in San Francisco at one of the tens and tens of Starbucks located throughout the Market District of the city waiting for MacWorld 2011 to commence later this week. As I type on my NetBook which is linked to the Internet via my Android phone, I can't help but imagine what the landscape of technology will look like in two or three years. I think I see the point in time where the computer will be obsolete. As the Internet continues to evolve, I firmly believe that Internet enabled devices (like my Android phone or tablets or even Internet enabled televisions) will reign supreme (very soon). 20 years ago, the Internet was a bulletin board used by a handful of universities. 15 years ago, the Internet was a dial-up modem…
18 January 2011 by Jeremy White
These days, the combination of CrossOver and all the hard work of our Advocates is amazing. Within 5 minutes, or less, you can easily download and install CrossOver and your favorite Windows application. But you don't have to buy, install, or hassle with Windows. It's like playing a game like Call of Duty without having to actually be in a real combat zone. Or like a man putting on a dress instead of getting a sex change operation. Feels a little funny, but strangely nice, and you still get to be a man afterwards.
So in 8 days, at MacWorld in San Francisco, we are launching CrossOver 10 'The Impersonator'. This new version of CrossOver will feature our new CrossTie technology that will make it drop dead easy to install…
20 October 2010 by Jeremy White
So we set out to make the newly released Civilization V would work in CrossOver a few weeks back. I felt it was my duty to help the QA staff with the testing.
Now, way back in the day, the only time I ever seriously neglected my work, my life, and everything was when Civilization, the original, was released. I distinctly recall looking up from my computer one day, two weeks after I'd gotten it, and wondering, "What have I done!?!?!" Cleverly, I had gotten a copy for my wife, and she was busily playing as well, so I wasn't confronted with divorce the way you might expect. But let's just say I'm lucky my boss at the time wasn't paying a lot of attention to my productivity.
So I was a bit concerned when I started playing Civ V; I can't afford that…