Magic Mirror on the Wall is our 2015 New Website the Fairest of Them All?

13 October 2015 by Jana SchmidJana Schmid
The year was 2012. It was the last time our website was redesigned. It was a time when it was believed that Adobe Flash would survive, it was the death of the fold and typography was really started to explode in the world of web design. It was a time when the most searched company stock was Facebook, the most searched song lyrics was Gangnam Style, Katniss Everdeen was the most popular Halloween costume, the Michael Phelps diet was trending, and the endangered species that Americans were concerned about most was the Braken Bat Cave meshweaver. Diablo 3 was one of the top trending video games, basketball player Jeremy Lin caught the attention of Americans and out of all searches in 2012 Whitney Houston was at the top. ‘How to love’ was the most searched “how to” and Tangerine Tango was the pantone color of the year. It was also the beginning of the exposed midriff trend.

Three years later the pantone color of the year is Marsala, midriffs are still being exposed and Adobe flash is experiencing a slow death. And our website has been overhauled. Three of our new favorite features include:

Responsive Design
Yes, yes, yes. We should have done this in 2012. But we didn’t and we are trying to, let it go. It's waaaay nicer to view the website on whatever
size screen you have!

New Ratings Systems
Do you remember our old ratings system? Gold, silver and bronze? Supported and unsupported? We’ve redesigned our ratings system to be a bit more universal. Stars. Made sense to us, hope it makes sense to you. It's waaaay easier to see and rate how your program runs in Crossover! Take our word for it.


We Remodeled Our Store

We renovated the way you check-out! You no longer need an account. You no longer need a fax number. You no longer have to bother with 3 address fields. We took our 3 step process and made it 1. It's waaaay faster and less annoying to purchase Crossover now!


And they wouldn’t call me the Director of Marketing if I didn’t include, well, a marketing call-to-action. It’s now easier than ever to sign up for exclusive offers and CodeWeavers events (like the Android technology preview). Sign up here.

We hope you enjoy exploring our new site. We think that this is the fairest CodeWeavers website of all. But you be the judge.


codeweavers-website-timeline.png


About Jana Schmid
Jana has been working in the marketing profession for over 10 years. She joined the CodeWeavers marketing department in 2010 and has earned oddities such as the Margaritaville Tahiti Frozen Concoction Maker and a lifetime supply of sparkling water for her performance as Marketing Director. Contact Jana at jana@codeweavers.com and learn more about her professional accomplishments on LinkedIn.

About CodeWeavers
Founded in 1996 as a general software consultancy, CodeWeavers focuses on the development of Wine – the core technology found in all of its CrossOver products. The company's goal is to bring expanded market opportunities for Windows software developers by making it easier, faster and more painless to port Windows software to Mac and Linux. CodeWeavers is recognized as a leader in open-source Windows porting technology, and maintains development offices in Minnesota, the United Kingdom and elsewhere around the world. The company is privately held.

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