CodeWeavers Blogs

3 November 2016 by Jana SchmidJana Schmid

The Times Are a Changing

When did it hit me that the times were a changin’ at CodeWeavers corporate Headquarters (and no it wasn’t when Bob Dylan got awarded the Noble Peace Prize for Literature)? Maybe it was when we introduced CrossOver on a platform not in our sandbox – ANDROID. Or when we lost our COO of 14 years to a new career opportunity, or rearranged the office (everyone had to move offices and have a new office mate), or chalk painted furniture, or had an office pet for a day, or when the conference room moved, or the standard monthly company meeting date moved after 20 years in existence (revolution). AND we bribed attendance with bagels instead of donuts. Or was it when everyone went from a Linux or macOS to a Windows system?Just checking to see if you are still…

The Marketing Blues

What’s giving marketing the blues this time of year when the sun is shining and the weather is sweet? Preliminary results of an A/B test we are running. Marketing is no stranger to unexpected A/B test results, like last year when our testing revealed that men don’t like buying softwarefrom women, in our blog post Selling Software, Sexist Google Data and what the actual Hell, Peopleelling Software, Sexist Google Data and what the actual Hell, People.Luckily, the current head scratching data that has been presented to us isn’t of the sexist kind. It’s of the “that’s impossible sort.” Obviously not impossible, because it’s happening, but I have zero rhyme or reason as to why two converting pages on our website, when graphically treated similarly…

CrossOver Android - We Have Bribes

A year ago, we gave you a sneak peak at our CrossOver Android development. At GDC in March, we showed up with CrossOver Android supporting LIMBO and the Steam Client. And with Google’s announcement last week that Chromebooks will soon be supporting Android apps, we wanted to share that its very likely you will soon be able to run Windows applications on Chrome OS with CrossOver Android! Bear in mind that CrossOver Android is still very much a work in progress. We’ve spent the better part of the past two years building the framework for supporting Windows applications on Android, and it's far from finished. But to that point, we’d like to bribe you into telling us what you think should we should focus on for CrossOver Android development. For those…

May the Fourth, the Fifth, the Sixth Be With You

A long time ago in a blog post far, far away I absolved my inclination to watch Star Wars and left it up to the voting public to decide my Star Wars viewing fate. 80% of you responded that I should, indeed lose my Star Wars virginity. 173 days later, I have not made good on my debt. I’ve started countless blog posts riddled with excuses as to why I haven’t watched Star Wars. I’m constantly surrounded by mementos of my failed follow through. The Darth Vadar pajamas I lounged in all winter, light saber bubbles that filled the children’s Easter Baskets, the Chewbacca build-a-bear that finds the most vicarious hiding places, how any stick can turn into a gimer stick, Star Wars SPF in the skincare section, 23 Ways to Throw the Best Star Wars Birthday…

27 April 2016 by Jana SchmidJana Schmid

Marketing Sells Souls as an Excuse for Blog Neglect

The year was 2015. It was the year “Content was King!” And the CodeWeavers Marketing Department had our most successful year blogging in company history. Thirty-one blog posts to be exact. We cranked those babies out: Technology issues, lying salesmen, marketing rock stars, sexist Google data. You name it: we blogged it.That was then. This is now. We’re now into the second quarter of 2016 and we have shamefully only produced one blog. And we’ve been shamed by this. And introspective. And, as a result of much internal self-examination, professional therapy, personal development and not a little drinking, we’ve come to a conclusion. The blog neglect isn’t really our fault. It’s Satan’s fault! Our writers block flows from the very same source…

Once in a Quadrennial Subscription Opportunity

With Leap Day upon us, many, many, many marketers are taking the opportunity of this quadrennial bonus day to exploit uniqueproducts offerings using puns, frogs and anything in-between to market to the masses. You’ve seen ‘em:Leap into savingsHoppy Leap DayFebruary +1Celebrate Leap Year with 29% OffJust For You! An Extra Day29 for $29February 29 = 29% OffAnd my personal favorite (besides the one I wrote):This year you have one extra day to drink wine.The marketing department at CodeWeavers is no different. We are known for our soul urns, eyes of darkness, black hearts, crooked morals and bendable ethics. We too have risen to the calling of pushing mass consumerism on Leap Day. 🐸 We're not frogging around - 29% Off CrossOverNot only that, but we are…

Having Ourselves a Merry Little Release

It’s that time of year again, and no we are not talking about the most magical time of the year, we’re talking about the time for us torelease CrossOver 15. It’s the time of year when the worlds of marketing and development don’t always intersect peacefully. Marketing wants something new to talk to our current, past and future customers. Something that intrigues our technophiles, shutterbugs, news junkies, avid readers, gamers, travel buffs, TV, movie and music lovers to upgrade, renew or purchase the latest version of CrossOver. And we want it now! Or at least by the end of the year.While CrossOver 15 includes the latest version of Wine (Wine 1.8), and while Wine itself is interesting to us, to our customer base or target market it’s dry. A…

13 November 2015 by Jana SchmidJana Schmid

Should I Be One with the Force? That's Up to You.

Five years ago I was interviewing for a marketing position at a little software company in St. Paul, Minnesota. My final interviewquestion in the group interview was, “Star Wars or Star Trek?”“I haven’t seen either,” I confessed. There were looks of blank incomprehension. I think I almost didn’t get the job. Fast forward 5 years, and I have a 4 year old fascinated/obsessed/bonkers/out of this galaxy/over the moons of Tatooine with Star Wars. I am tormented daily by the endless questions about Shiranka, errr I mean Chewbacca, Stormtroopers (what are their names, mommy?) and who is under Darth Vadar’s mask. Or how does Darth Vader eat, is Yoda good, what color light saber does Luke Skywalker have, can we visit the Star Wars toys at Target, who is…

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