CodeWeavers Blogs

May the Fourth, the Fifth, the Sixth Be With You

A long time ago in a blog post far, far away I absolved my inclination to watch Star Wars and left it up to the voting public to decide my Star Wars viewing fate. 80% of you responded that I should, indeed lose my Star Wars virginity. 173 days later, I have not made good on my debt. I’ve started countless blog posts riddled with excuses as to why I haven’t watched Star Wars. I’m constantly surrounded by mementos of my failed follow through. The Darth Vadar pajamas I lounged in all winter, light saber bubbles that filled the children’s Easter Baskets, the Chewbacca build-a-bear that finds the most vicarious hiding places, how any stick can turn into a gimer stick, Star Wars SPF in the skincare section, 23 Ways to Throw the Best Star Wars Birthday…

27 April 2016 by Jana SchmidJana Schmid

Marketing Sells Souls as an Excuse for Blog Neglect

The year was 2015. It was the year “Content was King!” And the CodeWeavers Marketing Department had our most successful year blogging in company history. Thirty-one blog posts to be exact. We cranked those babies out: Technology issues, lying salesmen, marketing rock stars, sexist Google data. You name it: we blogged it.That was then. This is now. We’re now into the second quarter of 2016 and we have shamefully only produced one blog. And we’ve been shamed by this. And introspective. And, as a result of much internal self-examination, professional therapy, personal development and not a little drinking, we’ve come to a conclusion. The blog neglect isn’t really our fault. It’s Satan’s fault! Our writers block flows from the very same source…

Once in a Quadrennial Subscription Opportunity

With Leap Day upon us, many, many, many marketers are taking the opportunity of this quadrennial bonus day to exploit uniqueproducts offerings using puns, frogs and anything in-between to market to the masses. You’ve seen ‘em:Leap into savingsHoppy Leap DayFebruary +1Celebrate Leap Year with 29% OffJust For You! An Extra Day29 for $29February 29 = 29% OffAnd my personal favorite (besides the one I wrote):This year you have one extra day to drink wine.The marketing department at CodeWeavers is no different. We are known for our soul urns, eyes of darkness, black hearts, crooked morals and bendable ethics. We too have risen to the calling of pushing mass consumerism on Leap Day. 🐸 We're not frogging around - 29% Off CrossOverNot only that, but we are…

Having Ourselves a Merry Little Release

It’s that time of year again, and no we are not talking about the most magical time of the year, we’re talking about the time for us torelease CrossOver 15. It’s the time of year when the worlds of marketing and development don’t always intersect peacefully. Marketing wants something new to talk to our current, past and future customers. Something that intrigues our technophiles, shutterbugs, news junkies, avid readers, gamers, travel buffs, TV, movie and music lovers to upgrade, renew or purchase the latest version of CrossOver. And we want it now! Or at least by the end of the year.While CrossOver 15 includes the latest version of Wine (Wine 1.8), and while Wine itself is interesting to us, to our customer base or target market it’s dry. A…

13 November 2015 by Jana SchmidJana Schmid

Should I Be One with the Force? That's Up to You.

Five years ago I was interviewing for a marketing position at a little software company in St. Paul, Minnesota. My final interviewquestion in the group interview was, “Star Wars or Star Trek?”“I haven’t seen either,” I confessed. There were looks of blank incomprehension. I think I almost didn’t get the job. Fast forward 5 years, and I have a 4 year old fascinated/obsessed/bonkers/out of this galaxy/over the moons of Tatooine with Star Wars. I am tormented daily by the endless questions about Shiranka, errr I mean Chewbacca, Stormtroopers (what are their names, mommy?) and who is under Darth Vadar’s mask. Or how does Darth Vader eat, is Yoda good, what color light saber does Luke Skywalker have, can we visit the Star Wars toys at Target, who is…

13 October 2015 by Jana SchmidJana Schmid

Magic Mirror on the Wall is our 2015 New Website the Fairest of Them All?

The year was 2012. It was the last time our website was redesigned. It was a time when it was believed that Adobe Flash would survive, it was the death of the fold and typography was really started to explode in the world of web design. It was a time when the most searched company stock was Facebook, the most searched song lyrics was Gangnam Style, Katniss Everdeen was the most popular Halloween costume, the Michael Phelps diet was trending, and the endangered species that Americans were concerned about most was the Braken Bat Cave meshweaver. Diablo 3 was one of the top trending video games, basketball player Jeremy Lin caught the attention of Americans and out of all searches in 2012 Whitney Houston was at the top. ‘How to love’ was the most searched…

Epic Marketing Rock Stars We Hear You

Every once in a while you have a blog topic bouncing around in your head, but you lack the inspiration to start it. Well I got it, on Sunday, when I was at the mall with my 2 kids enjoying a beautiful morning full of ice lattes, lemon bread and the Fall's latest fashions.My phone dings. It's Twitter. Someone mentioned me. On CodeWeavers corporate account. The Tweet asked who our target market was, and opined that if it was Apple then we should really work on our newsletter layout. With #servicetweet. Instantly, my blood pressures skyrockets. Did I royally screw up something? Did I put a Linux box on a Mac promotion? Quickly I pull up the 'newsletter,' which is actually an email promotion we're running. You know: to-may-to, to-mah-to. But after a quick…

2 March 2015 by Jana SchmidJana Schmid

Why No CrossOver at the Game Developers Conference?

This week, five of CodeWeavers luckiest agents get to leave the subzero temperatures of St. Paul, Minnesota for spring in San Francisco, California for the Game Developers Conference.Yes, you heard me right! CodeWeavers is going to be at the Game Developers Conference in San Francisco, March 4-6 (booth 202). You're probably wondering what a cross-platform utility software like CrossOver Mac and CrossOver Linux would be doing at the Game Developers Conference. The answer is simple. Nothing.CrossOver Mac and CrossOver Linux will not be making an appearance at the Game Developers Conference this year. I repeat CrossOver Mac and CrossOver Linux will not be making an appearance at the Game Developers Conference this year. Then what on earth is CodeWeavers going…

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