19 May 2016 by Jeremy White
Twenty years ago this month, a fresh faced, much younger version of me started CodeWeavers. I had four goals:Do important and challenging workWork with people I respectHave fun at workMake lots of moneyWe have succeeded beyond my wildest dreams on the first three points. The jury is still out on the fourth point. Turns out making money when you give the bulk of your work away poses a real challenge. 😊A few years into our corporate life, about 1999, I decided that the problem I wanted to tackle was the stifling monoculture of the computing industry. I felt that a Windows only universe was boring, so our mission to help people use Wine to escape from Windows was born. We've been fighting that battle ever since. Wine is now a powerful technology; used…
10 December 2012 by Jeremy White
We have had a major battle inside our walls over the past few years over version numbers. We shipped our first CrossOver branded product over 11 years ago. Lately I've been expressing the concern that we're going to get sick of just adding 1 to the version number. CrossOver 26 sounds lame to my ears, and who ever bought version 13 of a program?
So we had a big battle over how to handle this. We discussed new names for the product. We discussed renaming the company. We discussed using animal names (imagine CrossOver Timber Wolf). We discussed following the Adobe model and make it CrossOver WS 1 (Wine Suite). Or maybe make it X1 (this is your hint to look at the logo presentation of CrossOver 11). In the end, as we were discussing the 'science'…
26 October 2012 by Jeremy White
The single most effective marketing effort of our history was the Lame Duck giveaway of 2008.
The single most stressful event in our company's history, and the source for most nervous disorders and anger in our employees, was the Lame Duck giveaway of 2008.
So it is with hope and fear that I am happy to announce that we're going to try it again. You can see how well the staff took the message by watching
Enabling the whole world to try CrossOver for free is the best way we can imagine to spread the word about CrossOver goodness. We have come a long way in the past four years; Wine is now capable of running most Windows applications, and we are improving its quality constantly. We hope this effort encourages more folks to give…
31 July 2012 by Jeremy White
Last November, I was able to celebrate surviving 45 years on this planet. At that time, I decided it was time for my mid life crisis - all the cool kids have mid life crises. I spent a lot of time thinking about this, asking everyone I know "what are you planning for your mid life crisis?" Of course, I love my wife and family dearly, and she is opposed to the whole mistress thing. I also have a fondness for practical cars, so that kills the sportscar cliche. And I think I'd chicken out if I ever had to try to jump out of an airplane.
So if I want to be trendy, my only option is to mess around with my job. After all, I've spent over 16 years running CodeWeavers; if you add in my previous company, I've spent more than half my life running a…
5 June 2012 by Jeremy White
We recently helped The Humble Indie Bundle and Playdead bring the game Limbo to Linux. By all reports, this has been a smashing success. Limbo is a fantastic game, and it is now easily accessible to Linux users. We are proud to have been part of this process; we made it possible to quickly and easily include Limbo in the bundle.
However, a small but vocal minority of the Linux community feels that this port is evil or wrong, strictly because it uses Wine. I understand their raw emotion; it feeds from three fundamental concerns. First, they fear that a Wine port will produce a lower quality result. Second, they feel that by encouraging game makers to use Wine, we are discouraging the use of alternate tool kits, and therefore…
23 March 2012 by Jeremy White
There is a sequence in
Build a Better Life by Stealing Office Supplies: Dogbert's Big Book of Business that I've always liked.
Dogbert, the management consultant, comes into a decentralized
organization, and advises: "Centralize!" Next, he goes into
a monolithic organization and advises: "Decentralize!"
I also am proud of my management philosophy.
Years ago, Priority of the Day was trendy, where managers would shift priorities
depending on how they felt that day. In the Internet age, that is clearly not
fast enough, so I have devised my sure-to-be award winning strategy: "Manage like the Wind!(TM)",
where you shift priorities as quickly and as arbitrarily as a gust of wind. My staff loves
this, let me assure you 😊.
12 May 2011 by Jeremy White
This month marks our 15th year anniversary. We're having great fun with it; you can check out our
videos and the fantastic promotion we're running to go with it. I hope it all helps you to enjoy CrossOver goodness.
It's been a very interesting ride, these past 15 years. CodeWeavers is my second company; I was a partner in another company, Holten, White & Associates, prior to striking off on my own to found CodeWeavers. I founded CodeWeavers because I wanted to do interesting and meaningful work, work with people I respected, and have fun at work.
I'm glad to report that we've succeeded on all three fronts, although some of our dark days in the mid 2000s were very challenging.
We started out as a general purpose consulting…
28 January 2011 by Jeremy White
You may have noticed that we like to put out
press releases and
offbeat videos of all kinds, even when we are announcing a
major new product release.
We're a small company, pursuing a
noble goal, while giving away the bulk of our work. That means we don't have a lot of money to spend on advertising. So we absolutely have to rely on word of mouth and attention-getting gimmicks.
Here's a fun story you may not know: in late 2009, we decided to back off the silly for a while. We thought we were maybe overdoing it. So we reflected and came up with a marketing campaign dubbed "The Year of Thankfulness". We wanted to take some time to celebrate our customers and our Advocates, and find a way to recognize and…