CodeWeavers Blogs

Civic duty and marketing stunts

26 October 2012
by Jeremy WhiteJeremy White
The single most effective marketing effort of our history was the Lame Duck giveaway of 2008. The single most stressful event in our company's history, and the source for most nervous disorders and anger in our employees, was the Lame Duck giveaway of 2008. So it is with hope and fear that I am happy to announce that we're going to try it again. You can see how well the staff took the message by watching this video. Enabling the whole world to try CrossOver for free is the best way we can imagine to spread the word about CrossOver goodness. We have come a long way in the past four years; Wine is now capable of running most Windows applications, and we are improving its quality constantly. We hope this effort encourages more folks to give…

Fun with Mid Life Crises

31 July 2012
by Jeremy WhiteJeremy White
Last November, I was able to celebrate surviving 45 years on this planet. At that time, I decided it was time for my mid life crisis - all the cool kids have mid life crises. I spent a lot of time thinking about this, asking everyone I know "what are you planning for your mid life crisis?" Of course, I love my wife and family dearly, and she is opposed to the whole mistress thing. I also have a fondness for practical cars, so that kills the sportscar cliche. And I think I'd chicken out if I ever had to try to jump out of an airplane. So if I want to be trendy, my only option is to mess around with my job. After all, I've spent over 16 years running CodeWeavers; if you add in my previous company, I've spent more than half my life running a…

Whining about Wine

5 June 2012
by Jeremy WhiteJeremy White
We recently helped The Humble Indie Bundle and Playdead bring the game Limbo to Linux. By all reports, this has been a smashing success.  Limbo is a fantastic game, and it is now easily accessible to Linux users. We are proud to have been part of this process; we made it possible to quickly and easily include Limbo in the bundle. However, a small but vocal minority of the Linux community feels that this port is evil or wrong, strictly because it uses Wine.  I understand their raw emotion; it feeds from three fundamental concerns.  First, they fear that a Wine port will produce a lower quality result. Second, they feel that by encouraging game makers to use Wine, we are discouraging the use of alternate tool kits, and therefore…

The Wind is blowing simple

23 March 2012
by Jeremy WhiteJeremy White
There is a sequence in Build a Better Life by Stealing Office Supplies: Dogbert's Big Book of Business that I've always liked. Dogbert, the management consultant, comes into a decentralized organization, and advises: "Centralize!" Next, he goes into a monolithic organization and advises: "Decentralize!" I also am proud of my management philosophy. Years ago, Priority of the Day was trendy, where managers would shift priorities depending on how they felt that day. In the Internet age, that is clearly not fast enough, so I have devised my sure-to-be award winning strategy: "Manage like the Wind!(TM)", where you shift priorities as quickly and as arbitrarily as a gust of wind. My staff loves this, let me assure you 😊. So I…

Reflections on 15 years

12 May 2011
by Jeremy WhiteJeremy White
This month marks our 15th year anniversary. We're having great fun with it; you can check out our videos and the fantastic promotion we're running to go with it. I hope it all helps you to enjoy CrossOver goodness. It's been a very interesting ride, these past 15 years. CodeWeavers is my second company; I was a partner in another company, Holten, White & Associates, prior to striking off on my own to found CodeWeavers. I founded CodeWeavers because I wanted to do interesting and meaningful work, work with people I respected, and have fun at work. I'm glad to report that we've succeeded on all three fronts, although some of our dark days in the mid 2000s were very challenging. We started out as a general purpose consulting…

Celebrating the silly

28 January 2011
by Jeremy WhiteJeremy White
You may have noticed that we like to put out silly and fun press releases and offbeat videos of all kinds, even when we are announcing a major new product release. We're a small company, pursuing a noble goal, while giving away the bulk of our work. That means we don't have a lot of money to spend on advertising. So we absolutely have to rely on word of mouth and attention-getting gimmicks. Here's a fun story you may not know: in late 2009, we decided to back off the silly for a while. We thought we were maybe overdoing it. So we reflected and came up with a marketing campaign dubbed "The Year of Thankfulness". We wanted to take some time to celebrate our customers and our Advocates, and find a way to recognize and…

All dressed up; MacWorld to go

18 January 2011
by Jeremy WhiteJeremy White
These days, the combination of CrossOver and all the hard work of our Advocates is amazing. Within 5 minutes, or less, you can easily download and install CrossOver and your favorite Windows application.  But you don't have to buy, install, or hassle with Windows.  It's like playing a game like Call of Duty without having to actually be in a real combat zone.  Or like a man putting on a dress instead of getting a sex change operation.  Feels a little funny, but strangely nice, and you still get to be a man afterwards. So in 8 days, at MacWorld in San Francisco, we are launching CrossOver 10 'The Impersonator'.  This new version of CrossOver will feature our new CrossTie technology that will make it drop dead easy to install…

Just one more turn...

20 October 2010
by Jeremy WhiteJeremy White
So we set out to make the newly released Civilization V would work in CrossOver a few weeks back. I felt it was my duty to help the QA staff with the testing. Now, way back in the day, the only time I ever seriously neglected my work, my life, and everything was when Civilization, the original, was released. I distinctly recall looking up from my computer one day, two weeks after I'd gotten it, and wondering, "What have I done!?!?!" Cleverly, I had gotten a copy for my wife, and she was busily playing as well, so I wasn't confronted with divorce the way you might expect. But let's just say I'm lucky my boss at the time wasn't paying a lot of attention to my productivity. So I was a bit concerned when I started playing Civ V; I can't afford that…

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