So here we are, FINALLY ready to release the much anticipated new branding AND CrossOver 20 for macOS, Linux AND Chrome OS.
Apple announced at WWDC plans to transition away from to Macs built with Intel to its own Apple Silicon chips starting in late 2020.
Fire on the mountain!
That is not what this blog post is about. But yes, CrossOver 20 supports Big Sur and Apple Silicon. And yes we released CrossOver 20 for Chrome OS (no longer in beta) for the first time. >>>Read the changelog for CrossOver 20
Now back to marketing.
Here we are in the fourth quarter, FINALLY and FOR REALS REALS revealing our new identity.
We're rebels. We're misfits. But mostly, we're software liberators.
Disclosure: People struggle with change. You may find yourself reacting in a variety of ways — excited, furious, snarky, quiet or passive aggressive. This is all natural. It’s just how people deal with anything new. Keep in mind that you are still processing this.
>>>Read Part One: What a Long Strange Trip It's Been...
>>>Read Part Two: Every Silver Lining's Got a Touch of Grey
It has taken us over a year to get here, and we’ve questioned nothing, and questioned everything. Through this process we kept in mind the value of our open-source community. We gave names to services that didn't have names (or a visual identity) and stayed true to our core: we are developers who are not afraid to tackle beastly technical challenges.
Our entire reason for being is to liberate software from restrictive platforms so that everyone involved (users, developers and businesses) can reap the benefits.
Robin Hood had the right idea.
there is no such thing as a closed platform.
software was meant to be liberated.
And we believe we are the liberator.
in making money so that we can keep going.
But we also believe in giving back.
And we also believe we need to prove it.
Because we believe people are smart enough to smell bullshit when they’re stepping it.
in breaking stupid rules that get in the way of great software.
that users have the right to experience software the way the developer intended, no matter where they are, what platform they use, or what hardware they own.
in building up the open source community.
in building up the next generation of talent.
the best people will be attracted to the greatest causes.
And we don’t care what the popular kids think.
in doing hard things because they are hard.
in taking our mission seriously, and ourselves less seriously.
that makes us fun to be around.
Just because we believe we need to work with the world as it is, doesn't mean we don’t believe in the possibility of a better one.
And there you have it folks. Enjoy cruising around our new website and digesting our new identity.
About Jana Schmid
Jana has been working in the marketing profession for over 15 years. She joined the CodeWeavers marketing department in 2010 and has earned oddities such as the Margaritaville Tahiti Frozen Concoction Maker and a lifetime supply of sparkling water for her performance as Marketing Director. Contact Jana at email@example.com and learn more about her professional accomplishments on LinkedIn.