Windows software development companies looking to increase profitability in a measured, predictable way should strongly consider the Apple marketplace. It represents a lucrative and expanding group of buyers who are strongly loyal to the brand and are inclined to spend money on Mac-compatible solutions.
If you do choose to evaluate this market, you’ll want to learn more about “porting.” Porting is the process of taking a Windows-compatible application and adapting it so that it can run on macOS, the Apple operating system.
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